Celebrating the people who are truly passionate about hospitality, who genuinely elevate guest experiences in hotels all around the world.
An exclusive recognition program
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Celebrating the people who are truly passionate about hospitality, who genuinely elevate guest experiences in hotels all around the world.
An exclusive recognition program
Icons of Hospitality is an exclusive recognition and membership program by Wagen Australia, celebrating the hospitality professionals who define excellence in our industry.
Like the Michelin Guide celebrates culinary excellence, Icons of Hospitality shines a light on the concierges, housekeepers, and operations leaders who are the soul of every great hotel. These are the people behind the scenes who shape unforgettable guest experiences through dedication, leadership, and genuine care.
— Peter Brown, Chief Concierge, Hyatt Regency Sydney
Each quarter, we identify and celebrate an outstanding hospitality professional whose journey, values, and contribution to the industry deserve to be recognised. Our Icons become part of an exclusive membership community with tangible benefits, professional recognition, and a lasting legacy within the hospitality world.
With over 50 years equipping the world's finest hotels, Wagen understands that it's the people — not just the products — that make hospitality extraordinary.
Each Icon is selected for their exceptional contribution to hospitality, their passion for guest experience, and their commitment to raising the standard of the industry.
Being recognised as an Icon of Hospitality is more than a title — it's membership to an exclusive community with tangible rewards and lasting recognition.
Your hotel receives a 2.5% rebate on all Wagen product purchases, paid directly on completion of each order. Your recognition benefits your entire team.
Earn a 2.5% affiliate incentive on any successful referral you provide. Rewards are paid as a gift card of your choice, delivered via our rewards partner.
Gain access to annual Icons of Hospitality events — connecting with fellow Icons, industry leaders, and the Wagen team in curated hospitality experiences.
Be the first to see and experience new Wagen products before they launch. Your expertise and feedback help shape the equipment that serves the industry.
Receive the Icons of Hospitality pin — a mark of excellence and recognition worn with pride, inspired by the tradition of Les Clefs d'Or. Presented at our annual ceremony.
A professionally crafted profile celebrating your journey, published across our platforms and preserved as part of the Icons of Hospitality legacy. Your contribution to hospitality, permanently recognised.
Icons of Hospitality is an invitation-only recognition. Our Icons are identified through the Wagen network, industry partnerships, and nominations from within the hospitality community.
Outstanding hospitality professionals are identified through our industry network, hotel partnerships, and professional associations.
Selected candidates participate in a personal interview, sharing their journey, philosophy, and contribution to the industry.
Their story is professionally crafted and published as part of our quarterly Icons series, shared across our platforms and community.
They join the exclusive Icons community with full membership benefits, the IOH pin, and a lasting place in the Icons of Hospitality legacy.